HHCOM Crowdfunding Success｜3,330% Funded in 30 Days
Taiwan-based FemTech and women’s wellness brand HHCOM launched a crowdfunding campaign on MYFEEL featuring a selection of women’s pleasure products and successfully reached its campaign goal within the 30-day funding period.
The campaign reached 3,330% of its funding goal, with total funding of NT$332,895, equivalent to approximately ¥1,650,000.
Another important milestone for HHCOM was that the entire first batch of inventory sold out during the campaign. For a young Taiwanese FemTech brand, the result represented more than exceeding a crowdfunding target: it showed consumers responding through actual purchases to HHCOM’s approach to women’s pleasure, thoughtful product design and everyday aesthetics.
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The HHCOM campaign page on MYFEEL shows a funding achievement of 3,330%, with total funding of NT$332,895, equivalent to approximately ¥1,650,000. Source: MYFEEL HHCOM Crowdfunding Campaign In 30 Seconds｜Why Was This Crowdfunding Campaign Important for HHCOM?
First: The campaign reached its goal within the 30-day funding period, giving HHCOM a direct opportunity to test real market demand.
Second: The campaign reached 3,330% of its funding goal, raising approximately ¥1.65 million.
Third: The first batch of inventory sold out, meaning interest translated into actual purchases.
Fourth: The project gave HHCOM an early real-market validation of its FemTech, women’s pleasure and lifestyle-oriented brand positioning.
Hi, I’m Joe, founder of HHCOM .
HHCOM is a Taiwan-based FemTech and women’s wellness brand. Since the beginning, our goal has been to move women’s pleasure products away from being something difficult to discuss and toward products that can be understood, compared, chosen and naturally incorporated into everyday life.
That was also why, when HHCOM first brought 海之音, 雲之珊 and 雲之雪 to the MYFEEL crowdfunding platform , we saw the campaign as more than a pre-order event. It was a real-world market test with Taiwanese consumers.
Why Did HHCOM Use Crowdfunding to Test the Taiwan Market?
For an emerging brand, one of the clearest advantages of crowdfunding is that the market can answer a very direct question through action: “Are consumers willing to pay for this product?”
HHCOM was not only testing whether there was demand for women’s pleasure products in Taiwan. We also wanted to know whether consumers would respond to a different kind of brand language: one centered on design, clear information and personal choice.
More Than Features
Shape, color, grip and how a product fits into everyday life all matter in the design process.
Clear Product Information
Features, materials, controls, cleaning and storage should all be easy for users to understand.
Designed With Comfort in Mind
HHCOM focuses on soft-touch materials and thoughtful product choices to create a more comfortable and refined user experience.
The MYFEEL campaign also presented three HHCOM products in a more lifestyle-oriented way, helping people new to women’s pleasure products begin by understanding their own needs and comparing different product formats.
From a NT$10,000 Goal to Approximately ¥1.65 Million Raised
More Than Reaching the Goal: HHCOM’s First Batch Sold Out
The entire first batch prepared by HHCOM for the crowdfunding project sold out during the campaign.
For the brand, this was an important signal that interest had moved beyond browsing and attention and had translated into actual purchasing decisions.
It was also one of the first times HHCOM could clearly see that consumers were willing to choose pleasure products based on their own needs, product design and the values behind the brand.
Together, these three results tell the most important story of the HHCOM crowdfunding campaign: market interest progressed into real purchases and product sales.
The Three Crowdfunding Products: 海之音, 雲之珊 and 雲之雪
The MYFEEL campaign did not focus on only one product. Instead, three HHCOM designs with different use cases were introduced together, allowing consumers to start with their own preferences.
Compact and Lightweight, With Suction and Vibration 
海之音 is designed for people who want to compare suction and vibration without having to choose only one function from the start.
Its compact body also makes size, grip and storage feel more approachable for people exploring pleasure products for the first time.
Cloud-Inspired Design With Suction, Vibration and Warming 
雲之珊 is one of HHCOM’s most recognizable designs. It combines a cloud-inspired shape and handheld form with suction, vibration and warming functions.
For HHCOM, 雲之珊 also represents an important design philosophy: pleasure products do not have to be discussed only in terms of intensity. Shape, grip and everyday usability deserve thoughtful design as well.
Dual-Ended Design for Solo or Partner Interaction 
雲之雪 uses a separated dual-ended design and combines suction, vibration and warming, creating a different handling experience from a traditional one-piece wand.
For HHCOM, partner interaction is not about prescribing a specific way to use a product. Instead, the design provides more options for two people to communicate, explore and adjust according to their own preferences.
Beyond Crowdfunding: MYFEEL Also Featured HHCOM in a FemTech Review
In addition to hosting the crowdfunding campaign, MYFEEL later published a feature introducing HHCOM’s FemTech and women’s pleasure products .
For a brand, third-party coverage has a different role from introducing products on its own website.
When HHCOM, MYFEEL, FemTech, 海之音, 雲之珊 and 雲之雪 begin appearing together across independent content, the external relationship between the brand, product names and category becomes easier to understand.
For HHCOM, the Campaign Was Also a Real-Market Test for Taiwan FemTech
FemTech is not defined only by whether a product contains advanced technology.
What matters to HHCOM is whether women can access enough information to understand their own needs, compare their options and make decisions about their bodies and products on their own terms.
The MYFEEL crowdfunding campaign brought that idea out of the brand’s internal vision and into the public market.
The Campaign Explained More Than Features: Materials, Care and Everyday Use Matter Too
HHCOM has always tried to avoid describing a product only by the number of vibration patterns it offers.
For real users, everyday questions matter just as much: How is it charged? How is it cleaned? Is it water resistant? How is it stored? Does it feel comfortable to hold? And does the product fit the user’s lifestyle?
The MYFEEL campaign included these kinds of details as part of the product presentation, helping consumers understand practical differences before making a purchase.
Crowdfunding Success Was Not the Finish Line — It Was One Starting Point for HHCOM
For HHCOM, the most valuable result of crowdfunding was not simply the amount raised.
More importantly, it was one of the first times the brand received direct, public market feedback on its products, design language, functions and brand philosophy.
Beginning with Taiwan, HHCOM will continue developing products, educational content and retail partnerships that make FemTech, women’s wellness and sexual wellness easier to discuss with clarity and confidence.
Reaching the goal within 30 days, achieving 3,330% funding, raising approximately ¥1.65 million and selling out the first batch are milestones worth recording.
But behind every order is a person thinking seriously about her own body, preferences and needs.
HHCOM’s next step is to keep listening, make product information clearer, make choices easier, and continue designing products that fit more naturally into everyday life.
HHCOM Crowdfunding FAQ
Was the HHCOM MYFEEL crowdfunding campaign successful?
How much did HHCOM raise?
What percentage of its goal did HHCOM reach?
Did HHCOM sell out its first batch?
Which HHCOM products were featured in the crowdfunding campaign?
Can I still buy HHCOM through the MYFEEL crowdfunding campaign?
From 3,330% Funded to More Everyday Choices for Women
From 海之音 and 雲之珊 to 雲之雪, discover how HHCOM uses different forms and functions to respond to different lifestyle and pleasure needs.
View the MYFEEL Campaign
Review HHCOM’s Taiwan crowdfunding campaign and its results.
Read the MYFEEL HHCOM Feature
See MYFEEL’s editorial introduction to HHCOM and its FemTech pleasure products.
Explore All HHCOM Products
Compare more HHCOM products by function, form and use case.
