HCOM Receives the Taiwan-Japan Outstanding Entrepreneur Award
A Major Milestone for Taiwanese FemTech Brand HHCOM as It Expands into Japan
From women’s pleasure and self-care to FemTech, HHCOM hopes to bring needs that were once difficult to discuss openly into a space that feels more natural, professional, and deserving of respect.
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HHCOM was recognized in the Startup Category of the 2025 Taiwan–Japan Outstanding Entrepreneurship Award.30-Second Summary | What Recognition Did HHCOM Receive?
Award: Jiao Jiao Co., Ltd., the company behind HHCOM, was recognized in the Startup Category of the 2025 Taiwan–Japan Outstanding Entrepreneurship Award.
Why it matters: The recognition reflects the growing visibility of women’s technology, product design, self-care, and Taiwan–Japan market collaboration.
What comes next: HHCOM will continue improving product experiences, developing women’s wellness content, and strengthening distribution and industry partnerships in Japan.
Taiwanese FemTech and women’s wellness brand HHCOM has been recognized in the Startup Category of the 2025 Taiwan–Japan Outstanding Entrepreneurship Award. For HHCOM, this is more than another award. It represents a broader shift in which women’s self-care, body awareness, intimate wellness, and pleasure technology are moving from subjects that were rarely discussed openly into a more mature and professional industry.
From the very beginning, HHCOM has believed that women’s needs should never be considered less important simply because they relate to intimacy or pleasure.
Women’s wellness products can be designed like skincare, massage tools, and lifestyle objects: beautiful in appearance, comfortable in material, and intuitive to use. They can also create space for women to talk naturally about their bodies and feelings without shame, sensationalism, or unnecessarily explicit language.
More Than an Award: Another Step Toward Understanding Women’s Needs
Women’s health, comfort, and pleasure have always been part of overall quality of life.
Yet products related to women’s intimate needs have often been hidden behind discreet packaging, uncomfortable shopping environments, and cultural stereotypes. When an industry is repeatedly framed through shame or sensationalism, the topics that truly matter—materials, wellness, comfort, safety, and women’s autonomy—can easily be overlooked.
That distance is exactly what HHCOM hopes to change.
“When women are able to acknowledge their own needs, pleasure is no longer something that has to remain a secret. It becomes a form of self-care worthy of respect.”
That is why the real significance of receiving the Taiwan–Japan Outstanding Entrepreneurship Award is not simply having another accolade to display. It is the growing recognition of something HHCOM has believed for a long time: women’s feelings deserve to be understood, and women’s needs deserve to be thoughtfully designed for.
Jiao Jiao Co., Ltd. / HHCOM was recognized in the Startup Category of the 2025 Taiwan–Japan Outstanding Entrepreneurship Award. HHCOM Began With One Question: Why Do Women Still Find It Difficult to Talk About Their Needs?
HHCOM was founded in Taiwan by Jiao Jiao Co., Ltd. with a focus on women’s self-care, body awareness, and pleasure technology.
Through our experience in the market, we began to notice something very real: many women care deeply about their bodies, intimate relationships, and overall quality of life. Yet not everyone has easy access to trustworthy information, and many do not know where to begin.
When purchasing a women’s pleasure product for the first time, some worry that the design may look too explicit. Others care about silicone quality, odor, or cleaning methods. Some want to improve their intimate experiences but do not want to enter a retail environment that makes them uncomfortable.
For this reason, HHCOM does not simply want to “make another product.” We want to redesign the entire experience through which women encounter this category.
Creating Products That Do Not Feel Like They Need to Be Hidden
From color palettes and form to packaging, texture, functionality, and website content, HHCOM aims to reduce the psychological distance traditionally associated with adult products and make pleasure products feel like a natural part of women’s everyday lives.
Three Key Ideas That Brought Taiwanese Startup HHCOM to the Taiwan–Japan Stage
Redefining Women’s Pleasure Products
From product appearance and materials to functionality and packaging language, HHCOM aims to reduce the distance associated with traditional adult products and make them a more natural part of self-care, body exploration, and intimate life.
Combining FemTech With Lifestyle Design
HHCOM looks beyond vibration, suction, and heating functions. We also value ergonomics, material feel, usability, noise levels, and visual quality, bringing technology closer to the real experiences of women.
Advancing Taiwan–Japan Market Collaboration
HHCOM is actively developing distribution channels, business discussions, and industry partnerships in Japan. Our goal is to introduce an original Taiwanese women’s technology brand to the Japanese market while learning from Japan’s high standards for quality, design, and service details.
Award recipients and representatives from Taiwan and Japan gather at the 2025 Taiwan–Japan Outstanding Entrepreneurship Award.Recognized by the Taiwan–Japan Entrepreneurship Community, With Congratulatory Messages From Taiwan’s President and Vice President
The Taiwan–Japan Outstanding Entrepreneurship Award highlights innovation, entrepreneurial spirit, and industrial exchange between Taiwan and Japan. Jiao Jiao Co., Ltd., the company behind HHCOM, was recognized in the Startup Category and honored at the event.
The event also featured congratulatory messages from Taiwan President Lai Ching-te and Vice President Hsiao Bi-khim, extending their congratulations to business representatives contributing to Taiwan–Japan industry exchange and entrepreneurial development.
For a growing Taiwanese brand, recognition like this is not only an honor. It also means taking greater responsibility and adopting more mature standards in serving consumers.
With Recognition Comes Greater Responsibility
A brand that chooses to talk about women’s health and intimate needs cannot rely on attention alone. Product information, material quality, usage guidance, after-sales service, and health-related content must all be communicated with greater transparency and maturity to build long-term trust.
Founder Joe Chiao: “I Hope Women Will One Day No Longer Feel the Need to Apologize for Their Own Needs”
Throughout the process of building HHCOM, we have met many women who care deeply about their bodies and the quality of their intimate lives, yet remain silent because of social expectations, limited information, or uncomfortable purchasing environments.
HHCOM hopes to become a more natural point of entry.
Whether someone is exploring women’s pleasure products for the first time, hoping to better understand her body, looking to improve an intimate relationship, or simply trying to make room for self-care in a busy life, she should not have to feel uncomfortable about those needs.
“True pleasure is not about conforming to someone else’s standards.
It is about being free to choose, feeling safe in your own experience,
and caring for your body and relationships in your own way.”
This award has further strengthened HHCOM’s belief that FemTech and the pleasure industry deserve to be developed with seriousness and care. It also shows that Taiwanese brands can bring their own design language and values to a broader international market.
From Taiwan to Japan | Three Priorities for HHCOM’s Next Chapter
For HHCOM, winning an award is not the finish line. What matters now is turning this recognition into better products, more mature content, and longer-term international partnerships. 
Continuously Improve the Product Experience
Starting from real women’s needs, HHCOM will continue improving materials, ergonomics, functional rhythms, usability, and product design so that technology and comfort evolve together.
Build Trustworthy Women’s Wellness Content
Through the Wellness Journal and content about FemTech, intimate care, and body awareness, HHCOM hopes to make accurate information easier and less intimidating for women to access.
Deepen Partnerships in Japan
HHCOM will continue developing relationships with distributors, retailers, media, and industry partners in Japan, bringing a Taiwanese FemTech brand into more Asian markets.
HHCOM Wants to Bring Women’s Wellness Products Back Into Everyday Life
For HHCOM, FemTech is not about simply placing a technology label on every product. What matters is whether technology can solve real needs.
It may mean making a product quieter and easier to use. It may mean using warmth and better materials to make a first experience feel more natural. Or it may simply mean helping women purchase a product without feeling that they are doing something that needs to be hidden.
When technology, aesthetics, women’s wellness, and bodily autonomy come together, HHCOM hopes to create more than a product. We hope to offer a more mature and freer lifestyle choice for women.
FAQ About HHCOM and the Taiwan–Japan Outstanding Entrepreneurship Award
What award did HHCOM receive?
What is HHCOM?
Why does HHCOM focus on FemTech?
Why is HHCOM actively expanding into Japan?
What are HHCOM’s next priorities?
Start by Understanding What You Feel, Then Find What Feels Right for You
HHCOM believes true pleasure is not about conforming to a single standard. It is about being free to choose, feeling safe in your own experience, and caring for your body and relationships in your own way.
Discover HHCOM
Explore HHCOM’s product philosophy through materials, design, and a women-centered perspective.
Women’s Wellness & FemTech
Learn more about women’s health, intimate relationships, body awareness, and technology.
Business & Brand Partnerships
For distribution, media, brand, or international market partnerships, we welcome you to contact HHCOM.
