Taiwan FemTech Industry Map: From Period Care to Sexual Wellness

What Is FemTech? From Period Care to Fertility, Menopause and Sexual Wellness

FemTech combines the words Female and Technology. According to Clue , co-founder Ida Tin coined the term in 2016 to make technologies supporting women’s health easier to identify and discuss.

FemTech is not limited to apps or digital technology. Today, the term is often used more broadly for products and services designed around women’s health needs.

When reading FemTech reports, it is important to check how each source defines the market.

Some studies include broader everyday women’s care products under the term Femcare, while others focus more narrowly on technology or medical services. Because definitions vary, market sizes and company counts should not always be compared directly.

How Has FemTech Grown in Japan? Government Support, Industry Maps and Market Research

Japan offers a useful reference point because government programs, industry communities and market researchers have published relatively detailed information about the sector.

One useful lesson for companies in Taiwan is that simply calling something “FemTech” is not enough.

Stronger positioning comes from clearly explaining who the service is for, what problem it addresses, how it is used and how outcomes are evaluated.

The map groups participants into areas such as menstruation and contraception, pregnancy and infertility, menopause, healthcare and hormones, and gynecological symptoms.

The number 66 reflects the inclusion criteria for that particular map. It should not be interpreted as the total number of women’s health companies operating in Japan.

SEXUAL WELLNESS

Sexual Wellness Is Also Part of the FemTech Conversation

The 2024 FemTech/Femcare market survey by Yano Research Institute grouped the Japanese market into five categories: menstruation, infertility and maternity, menopause, women’s healthcare and sexual wellness.

The study estimated the 2023 market at 75.054 billion yen and at the time forecast 79.802 billion yen for 2024.

These numbers reflect the definitions and methodology of that specific study and should not be treated as the current real-time size of the Japanese market.

For HHCOM, one important takeaway is that sexual wellness can be discussed alongside periods, fertility, menopause and other women’s health needs.

What FemTech and Women’s Health Brands Are There in Taiwan?

Taiwan already has a variety of companies and services working across women’s health. The examples below illustrate the different roles they play.

Inclusion in this article means a brand or service addresses a women’s health or care need. It does not mean that every product mentioned has a medical purpose.

How to Compare FemTech Industry Maps in Taiwan and Japan

The Taiwan and Japan maps use different dates, categories and inclusion criteria.

For that reason, the number of logos on each map should not be used to measure how far one market is “ahead” or “behind” the other.

Taiwan’s example map also includes Daainn , which provides body knowledge and menstrual education.

Retailers help consumers discover and compare products, while brands such as HHCOM are responsible for explaining product design, features and intended use.

In other words, FemTech ecosystems can include product companies, medical providers, education platforms, media and retail — all serving different roles.

Where Does HHCOM Fit in Taiwan’s FemTech Industry?

HHCOM is a Taiwan-based FemTech and women’s wellness brand focused primarily on sexual wellness, body awareness and pleasure-product design.

We believe sexual health is about more than the products themselves. It also includes understanding your body, learning how different features work, and having space to ask questions without embarrassment or pressure.

Product selection should not be based only on which option is “strongest” or which one has the most features. Shape, size, controls and intended use all matter.

Taiwan’s FemTech Ecosystem Still Has Room to Grow

Women’s health needs change across different life stages, from menstruation and fertility to pregnancy, postpartum health and menopause.

A mature FemTech ecosystem needs more than product brands. It also includes medical providers, technology companies, education platforms, media and retailers.

We hope to see even more brands, healthcare services and educators in Taiwan contribute to a market where women’s health can be discussed openly and where people have more informed choices.

Taiwan FemTech FAQ