What Is FemTech? From Women’s Health to Sexual Wellness — The HHCOM Perspective
FemTech refers to products, services and technologies designed around women’s health needs. It can include menstruation, fertility, pregnancy and postpartum care, menopause, gynecological health and sexual wellness. At HHCOM, we also see sexual pleasure as part of a broader conversation about self-care, informed choice and body autonomy.
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In 30 Seconds｜What Is FemTech?
What does FemTech mean? FemTech combines “female” and “technology” and is used for products, services and technologies focused on women’s health needs.
What does it cover? Common areas include menstruation, fertility, pregnancy and postpartum care, menopause, gynecological health, pelvic health and sexual wellness.
Are pleasure products part of FemTech? Some FemTech and women’s health frameworks include sexual wellness products, although definitions vary across markets and research reports.
HHCOM’s perspective: FemTech is not only about putting technology into products. It is also about helping women understand their needs, access clear information and make their own choices.
Hi, I’m Joe from HHCOM . HHCOM is a Taiwan-based FemTech and women’s wellness brand.
Today, I want to talk about a term that has become increasingly visible in women’s health: FemTech.
FemTech is not limited to period-tracking apps. It can also include fertility, pregnancy, postpartum care, menopause, pelvic health, gynecological health and sexual wellness.
What Is FemTech? From Period Products to Sexual Wellness
FemTech combines the words “female” and “technology.” According to Clue’s official introduction , co-founder Ida Tin coined the term in 2016 to help technologies, products and services supporting women’s health become easier to identify, discuss and invest in.
FemTech is not limited to digital tools. Examples may include period-tracking apps, fertility and maternity care, menstrual products, pelvic health products, menopause services and sexual wellness products.
Menstruation
Period tracking, menstrual cups, period underwear and related care.
Fertility & Maternity
Ovulation, fertility, pregnancy and postpartum care tools and services.
Menopause
Menopause health management, support services and information.
Pelvic & Gynecological Health
Pelvic floor training, gynecological health and related care products.
Sexual Wellness
Sexual health information, lubricants, pleasure products and body autonomy.
Different products address different needs. FemTech is an industry and design framework; it does not mean every product categorized as FemTech has a medical use.
Clue’s FemTech introduction also includes women’s sexual health products, giving sexual wellness, relationships and body autonomy a more visible place within the women’s health conversation.
Why Women’s Health Needs More Research and More Conversation
Women have historically faced institutional barriers to participation in medical research.
The NIH Office of Research on Women’s Health documents how, in 1993, U.S. law required women and minority groups to be included in NIH-funded clinical research.
This history is a reminder that who gets studied, and what questions are asked, shapes the health knowledge we build.
Sexual health is also part of overall health. The World Health Organization emphasizes the importance of accurate information, accessible care and respectful, non-discriminatory environments.
Within the role a brand can reasonably play, HHCOM aims to make functions, materials, operation and cleaning instructions clear, so users can make more informed choices.
Vibrators and Sexual Health: What Is Research Exploring?
The relationship between pleasure products and sexual health is increasingly being explored in medical and sexual health research.
A prospective pilot study published in the International Urogynecology Journal enrolled 79 participants, with 53 completing the three-month follow-up.
Among those who completed follow-up, some sexual function and quality-of-life measures improved, contributing to further discussion about the role of vibrators in sexual health research.
The International Society for Sexual Medicine has also reviewed research related to vibrators and sexual function, noting promising early findings while emphasizing the need for more evidence.
For general consumers, pleasure products are better understood as optional tools for learning preferences and exploring pleasure. Persistent pain or sexual function concerns should be evaluated by a qualified professional.
Good Design Should Also Make Information Easier to Understand
One of HHCOM’s core design ideas is simple: women’s needs deserve to be taken seriously.
From appearance and materials to buttons, function descriptions and cleaning instructions, users should be able to understand what they are choosing.
Two people may both want suction and vibration, yet one may prioritize a lighter design, another may prefer a handheld wand, while someone else may want a warming function.
Aesthetics
Softer colors and lifestyle-oriented forms can make products feel more approachable.
Information
Functions, materials, size, operation and cleaning should be easy to understand.
Choice
Design should not define how someone is supposed to feel; it should give them options.
HHCOM Cloud Wand: A FemTech-Inspired Approach to Pleasure Product Design
HHCOM was built around the idea of helping women explore pleasure in a way that feels comfortable and self-directed.
Saki Baba, founder of Japan-based BONHEUR, is also an HHCOM brand ambassador .
Through this collaboration, HHCOM shares perspectives between Japanese FemTech and Taiwan’s women’s health and sexual wellness market, while keeping body awareness and informed choice at the center of the conversation.
| HHCOM Model | Features | Weight | Best for |
|---|---|---|---|
| Cloud Wand | Suction + vibration + warming | 152 g | Handheld shape, warmth and multi-function use |
| Sea | Suction + vibration | 86.6 g | Compact, lightweight and easy to compare two functions |
Taking Sexual Health Seriously Is Also Part of the FemTech Conversation
FemTech is not simply about technology products.
At its core is a broader idea: women’s health needs deserve to be researched, understood and thoughtfully addressed.
Learning about your cycle, seeking help for a health concern, or exploring pleasure in an informed, comfortable and self-directed way can all be part of caring for yourself.
Whether to use a product, and which product to choose, should remain the user’s decision.
