Why Has Women’s Sexual Health Been Overlooked for So Long? What Is FemTech?
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Quick Summary in 30 Seconds: What Does FemTech Actually Do?
What is FemTech: FemTech stands for Feminine + Technology, referring to products and services designed to address women’s health needs through technology.
The core issue: Women’s sexual health has long been pushed to the margins of medicine, research, and consumer markets. As a result, many real needs have been ignored, treated as embarrassing, or seen as unworthy of thoughtful design.
What this article wants to say: The moment a woman begins to take her own sexual health seriously, she is already practicing one of the most important values of FemTech.
For many women, the first time they search for “best massage wand,” they instinctively lower their screen brightness and delete their browsing history afterward. We live in a time when people can openly talk about ketogenic diets, share meditation apps, and recommend menstrual cups. Yet the moment the topic turns to sexuality, many people still instinctively avoid it.
Hello, I’m Joe, founder of HHCOM. HHCOM is a Taiwanese FemTech wellness brand that takes women’s exploration of their own bodies seriously. Today, I want to talk about what FemTech really means, and why women’s sexual health is still so often overlooked even now.
The conclusion first: sexual comfort has always been part of health
We live in a society where menstruation, fertility, and menopause can increasingly be discussed openly, yet women’s sexual wellness and pleasure-related needs are still difficult to talk about. What has been overlooked is not merely the product itself, but women’s bodily needs as a whole—needs that have not been treated with equal seriousness for far too long.
What Is FemTech? From Menstrual Cups to Massage Wands, the Full Landscape of Women’s Health Technology
FemTech is short for Feminine + Technology. It refers to products and services that use technology to solve women’s health challenges. The term was introduced in 2016 by Ida Tin, co-founder of the menstrual tracking app Clue, originally to help define this emerging industry for investors.
Since then, the FemTech space has grown rapidly. Menstrual cups, cycle-tracking apps, ovulation-prediction wearables, smart breast pumps, and pelvic floor training devices all fall under the FemTech umbrella. What these products have in common is that they bring women’s bodily needs—once dismissed as too private, too minor, or unworthy of serious innovation—back into the mainstream.
Yet within this broader landscape, there is one area that has long been missing, or intentionally left in the shadows: sexual wellness.
FemTech can talk about fertility, menopause, and pelvic floor health, but it still struggles to say openly that sexual pleasure is also part of health. This hesitation reflects not the limits of the product category, but the fact that society has systematically undervalued women’s sexual health for a very long time.
From the HHCOM Editorial Team
If an industry can speak formally about menstruation, pregnancy, and pelvic floor care, yet still cannot openly address women’s sexual wellness, the issue is not a lack of technology. It is that cultural values have not fully caught up yet.
Why Has Sexual Wellness Been Neglected for So Long? It Is Not Just About Shame, but About System Design
Women’s sexual health has not been overlooked simply because people feel embarrassed. It has been neglected because medicine, research, and the consumer market were never originally designed to place it at the center.
1. Medical systems and research were long designed around male norms
In many medical and research systems, women’s bodily needs were not historically treated as the default standard. This bias affects not only disease research, but also whether women’s sexual health is taken seriously at all. Concerns such as low desire, difficulty becoming aroused, trouble reaching orgasm, or pain during sex are experienced by many women, yet for a long time they received limited research funding, little clinical attention, and far less public recognition than they deserved.
2. Clinical care rarely asks women directly about sexual function
Even when women do have concerns, not everyone feels able to bring them up. This is not simply about personal shyness. It is also because few people have clearly told them that these questions matter, deserve to be asked, and can be addressed as part of healthcare. When sexual function is routinely absent from gynecological conversations, many important issues naturally remain unspoken.
3. Consumer markets also reinforce the message that these needs should stay hidden
In many retail environments, massage wands are placed in hidden corners, packed in opaque bags, and described in ways that quietly suggest they should not be seen in public. This kind of design does more than sell a product—it also sends the message that women’s sexual needs are something best kept invisible.

Women Who Use Massage Wands May Also Develop Stronger Overall Health Awareness
When we reframe massage wands as part of women’s wellness tools, their impact goes far beyond pleasure alone.
Some studies suggest that women who use massage wands regularly may experience positive changes in sexual function, pelvic floor wellness, emotional well-being, and overall quality of life. Because of this, conversations are gradually expanding around whether these tools may also serve as supportive devices in pelvic floor rehabilitation and broader women’s health care.
Even more interestingly, some research has observed that women with experience using massage wands may be more likely to attend gynecological checkups proactively and pay closer attention to their intimate health. In other words, when a person begins to face her sexual wellness directly, she often becomes more serious about her health as a whole.
Why Design Language Shapes Whether Someone Feels Ready to Begin
One of the most essential ideas within FemTech is this: the moment a product makes a user feel that her needs are worthy of being taken seriously, it has already begun to change culture.
Menstrual cups did not only change the physical experience of menstruation. They changed the relationship between women and their bodies—from something passively endured to something that could be understood, chosen, and managed.
Massage wands have the potential to do the same. But that can only happen if their design language makes a woman feel comfortable leaving them on a vanity table, rather than wanting to hide them in the deepest drawer the moment she sees them.
That is why sexual wellness brands within FemTech that truly stand out often place strong emphasis on design aesthetics. Appearance, materials, texture, and the language used on packaging are not superficial extras. They directly shape whether someone feels, “This was designed for me,” or instead feels immediate discomfort.
That difference can determine whether she takes the first step at all, and therefore whether she ever gets the opportunity to care for her sexual wellness properly.
HHCOM Cloud Coral: A Design Philosophy Rooted in FemTech
From the very beginning, HHCOM has taken this perspective seriously. Our design starting point has always been about softening sexual taboos and helping women explore comfort and pleasure more naturally.
The brand collaborates with Japanese FemTech designer Saki Baba. The central concept of her brand BONHEUR is “using design to soften sexual taboos and solve women’s concerns.” That is exactly what FemTech should do at its best—though not every brand truly achieves it.
One of our signature products, HHCOM Cloud Coral, is a direct expression of that philosophy. With food-grade liquid silicone, a quiet 50dB design, and an overall form and texture created to feel soft, gentle, and embracing, this is not just a list of product specs. It is also an answer to a deeper question: how do we design something that allows women to use it without tension, without overstimulation, without awkwardness, and with a natural sense that their needs deserve care?

For HHCOM, design is not only about beauty
True design is not just about making a product look beautiful. It is about making the first-time user feel reassurance before embarrassment, and allowing her to think, “This feels safe. This feels like it was designed for me.”
The Moment You Begin Taking Your Sexual Wellness Seriously, You Are Already Living the Spirit of FemTech
FemTech is not just a label for a certain type of product. At its core, it is a deeper belief: women’s bodily needs deserve to be addressed seriously through design, technology, and care.
Menstrual cups transformed menstruation from something to simply endure into something women could manage on their own terms. Cycle-tracking apps gave women a way to understand their rhythms more clearly than ever before. And massage wands that are thoughtfully designed and free from unnecessary shame can offer women a space to gradually learn about their bodies, discover what feels comfortable, and understand what genuinely helps them relax.
There are still so many things that deserve to be designed more thoughtfully for you. The moment you begin taking your own sexual wellness seriously, you are already practicing one of the most important values of FemTech: returning your needs to a place where they are worthy of respect.
2. FemTech should include not only menstruation and fertility, but also sexual wellness and the exploration of comfort and pleasure.
3. Good design is not only about looking beautiful—it also lowers shame and reduces the barriers to use.
4. When women begin to understand their bodies more deeply, their broader awareness of health often grows as well.
5. Taking your own needs seriously is not indulgence. It is a mature form of self-care.
Your body’s needs deserve to be thoughtfully designed for and seriously supported
Start by understanding FemTech, and take a fresh look at the importance of women’s wellness, intimate care, and the exploration of comfort and pleasure.
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Related Reading
- If you’d like to explore more HHCOM products: HHCOM Full Product Collection
- If you want to read more about women’s wellness and intimate care: HHCOM Women’s Wellness Journal
- If you want to explore FemTech aesthetics through products: FemTech Product Inspiration
















